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NEW YORK (Reuters) – Nasdaq OMX Group and IntercontinentalExchange Inc took their $11.1 billion takeover effort for NYSE Euronext straightforward to the mercantilism operator's shareholders on Monday with a planned protective offer.

The advise comes after NYSE's commission twice unloved the pair's substance in souvenir of a $10.3 billion cordial effort by Germany's Deutsche Boerse AG, and it sets the initiate for a long battle for the Big Board's future.

"The outset of this mercantilism substance should persuade the NYSE Euronext commission of the seriousness of our intentions," Nasdaq Chief Executive parliamentarian Greifeld said in a statement.

Nasdaq and ICE poverty to separate NYSE Euronext's dealings between them, and hit said theirs is a crack deal for shareholders, who will finally hit to decide.

NYSE's commission has said that uninvited effort is not serious, it risks being blocked by just regulators, and runs disobedient to the company strategy of diversifying internationally. The Deutsche Boerse tie-up would create the world's maximal mercantilism operator.

NYSE Euronext shares were up 1.1 percent at $40.48.

(Reporting by Jonathan Spicer and Paritosh Bansal; Editing by physiologist Orr and Richard Chang)

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