Ford sues Ferrari for using F-150 name on race car (Reuters)

Wednesday, February 9, 2011 6:01 PM By dwi

DETROIT (Reuters) – author Motor Co (F.N) sued luxury automaker Ferrari on Wednesday for stylemark infringement after Ferrari titled its 2011 Formula 1 racing car the "F150."

Ferrari's F150 logo bears striking resemblance to the digit on Ford's F-150 pickup truck, the top-selling container in the United States, author said in a upset filed in federal court.

"Ferrari has illegal the F-150 stylemark in denotive its newborn racing container the 'F150' in visit to capitalize on and profit from the substantial friendliness that author has matured in the F-150 trademark," author said in a upset filed in U.S. District Court in Detroit.

Ford is asking the court to forbid Ferrari from using the name. The automaker is also hunt some damages, including restitution of $100,000 under the Anticybersquatting Consumer Protection Act.

Fiat SpA (FIA.MI) has an 85 proportionality stake in Ferrari, and management curb of Chrysler Group LLC, in which it has a 25 proportionality stake.

Ford and Ferrari could not be immediately reached for comment. According to the complaint, the digit automakers hit a "legendary story as rivals in auto racing."

Ferrari ordered up a website -- www.ferrarif150.com -- to encourage the racing vehicle.

"The pick of name stems from Ferrari's want to clear commendation to this year's digit cardinal and ordinal anniversary of the conjugation of Italy," Ferrari said, according to a January 25 press release posted on www.ferrarif150.com.

(Reporting by Deepa Seetharaman; Editing by Phil Berlowitz)


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